Amy Kamin
Digital Strategy & Development | Startup Swiss Army Knife
Based in Chicago, Illinois
Introduction
Strategic and results-driven professional with expertise in user journey, user experience, gamification, user research, and data insights. Committed to helping organizations optimize their digital solutions and deliver exceptional user experiences.
Education
- Bachelor of Science in Digital Humanities, Summa Cum Laude
Illinois Institute of Technology
Professional Experience
Digital Experience Manager | PRODUCT & ENGINEERING
Equilibria LLC, Chicago | Full-Time Employee from 2019 – 2023, Contracted in 2024
- Completed 10+ major strategic projects, resulting in improved user satisfaction, increased user retention, and enhanced business performance of an average +32% revenue gain month-over-month for 17 months.
- Led the successful launch of user-centric products such as Equilibria’s Pre-Purchase Consultation program and Loyalty Points program, resulting in an overall increase in customer conversion and engagement, and contributing to a $2 million+ monthly revenue.
- Implemented gamification techniques such as interactive quizzes and reward systems to drive user motivation, increase participation, and improve overall user satisfaction.
- Used behavioral psychology principles to improve
- Conducted comprehensive user research and market analysis to uncover pain points, optimize user journeys for maximum engagement across multiple touchpoints, and gather insights for product enhancements and feature prioritization through user testing.
- Obtained and leveraged data-driven insights to inform decision-making and offer actionable recommendations for product features premium account offerings and e-commerce merchandising strategies.
- Collaborated with internal stakeholders to define product requirements and align them with business objectives to enhance user experience and retention.
- Worked closely with cross-functional teams, including designers, developers, and marketing professionals, to ensure seamless project execution.
Product and Marketing Manager | APP DEVELOPMENT
Texties.lol, Chicago | Contracted from 2018 – 2019
- Managed digital marketing and social media ad campaigns for newly-launched consumer app, improving CAC by 28%.
- Conducted user research and leveraged data insights to enhance app content, resulting in a 20% increase in engagement and overall user experience, while also overseeing the recruitment and management of 90+ contractors for app content development.
- Developed creative and content for Instagram, Facebook, Twitter, Snapchat, Pinterest. Authored and edited company blog posts and emails.
- Designed print and digital media including flyers, business cards, t-shirts, image assets, and short videos.
- Represented company as spokesperson at Chicago Comics & Entertainment Expo (C2E2) and other events/marketing opportunities.
- Built PR contact database, crafted pitches, and engaged potential influencers and partners.
Design Thinking Facilitator | ENTERPRISE
EX3 Labs, Chicago | Contracted from 2018- 2019
- Led Virtual Reality (VR) and Mixed Reality (MR) demonstrations, serving as a technology advocate at LEAPinnovatED Summit and similar events.
- Crafted comprehensive technology user guides tailored for educators.
- Guided diverse teams in exploring the pragmatic integration of new technology and design thinking into professional settings.
Programming & Membership Fellow | PROGRAMMING & MEMBERSHIP
1871 Chicago, Chicago | Part-Time Employee from 2017- 2018
- Orchestrated and supervised the International Women’s Day Maker Fair, overseeing end-to-end vendor acquisition and relations, as well as day-of logistics for 30 local artisans.
- Utilized a sophisticated CRM platform to onboard new members and mentors, actively promoting upcoming workshops and events across community Slack channels.
- Analyzed over 750 potential mentors via social media and web platforms to align candidates with member requirements, resulting in a 77% expansion of the female mentor pool as part of a gender parity initiative. Conducted in-depth in-person interviews to gauge member engagement.
- Prepared and disseminated internal documents for weekly member orientation sessions.
- Provided support for events and workshops, including setup, AV coordination, and hospitality services, as required.
Skills
- User Journey Mapping
- User Experience Design
- Gamification Strategies
- User Research
- Data Analysis and Insights
- Project Management
- Stakeholder Collaboration
- Presentation & Facilitation
Proficencies
- Content Management Systems: WordPress, Shopify, Squarespace
- Project Management Tools: Asana, Jira, Notion, LucidChart
- Design & Prototyping Software: Adobe Suite (Photoshop, Illustrator, Premiere Pro, etc.), Canva, Figma
- Data Intelligence Platforms: Google Analytics 4, Looker, Metorik
- Survey & Research Tools: Typeform, Google Forms, Gravity Forms
- Marketing Automation Platforms: Klaviyo, MailChimp, Drip, Sprout Social
- Basic Business Tools: Microsoft Suite (Excel, PowerPoint, etc.), Google Suite (Docs, Sheets, Slides, etc.)
- Other: CrazyEgg, HotJar, Tolstoy, DonorBox, Airtable, Socials (Facebook, Instagram, etc.), Zoom, and more!
“You can’t transform something you don’t understand.”
– Annette Franz